The South African Rugby Union (SARU) has named Acer South Africa as the new official Information Technology Partner of the Springboks in a 2 year deal.
Under the terms of the agreement, Acer South Africa will provide the latest technology to Springbok coaches, players and administrators that will help them to keep in touch with the rugby-watching public during matches in South Africa and abroad.
In exchange, Acer will be associated with the national rugby team as its sole exclusive information technology partner for the duration of the contract.
The value of the contract has not been disclosed.
Says Graham Braum, country manager, Africa and Levant at Acer, “Acer South Africa has always been an enthusiastic supporter of South Africa’s national sports teams, so we are really excited to be getting involved with the Springboks as the technology sponsor, especially in the year of the Rugby World Cup.
“Acer strongly believes in the ability of sports to empower, to energise and inspire people to be the best they can be and break the barriers they face.
We see these values reflected in our national rugby team, which always does the nation proud when it represents us on and off the field in international matches and tournaments.”
On the international front, Acer is associated with prestigious sports events such as the Olympics, and with global brands like Ferrari and Ducati. The partnership with the Springboks is the company’s largest and most significant sporting sponsorship in South Africa to date.
”We’re pleased to welcome Acer to the Springbok family,” said Jurie Roux, CEO of the South African Rugby Union (SARU). “Technology is a fundamental part of any business nowadays and having an outstanding partner such as Acer is critical. We look forward to a successful partnership.”
“We believe that this partnership is an ideal opportunity to showcase how our technology empowers people and enriches their lives, helping them to be more productive, connected and efficient,” says Braum.
“It is an ideal way to showcase our brand to many new consumers as well as to consolidate it with people who already know and use Acer’s technology every day of their lives.”