The MB Technologies Group, Africa’s leading value-add distribution group, which includes, A.C.T, Channel Capital and Channel Risk Management, Platinum Micro, Printacom and Tarsus Technologies among its operating companies, has announced a change of distribution strategy for the Samsung printer brand within the group.

This change sees the repositioning and transfer of the Samsung Printer Distribution agreement from Tarsus to A.C.T. This is in line with the group’s strategy to position A.C.T. as a value added printer distributor offering customised printing solutions to its resellers. A.C.T. has been a Samsung consumables distributor for the past two years. This change will enable the MB Technologies Group to maximise the full potential of this leading brand in the printer industry.

“A.C.T. will assist our partners to market Samsung’s excellent range of business printers by focusing on the competitive total cost of ownership offering” says Gary Pickford, Managing Director at A.C.T.

Samsung currently holds the number one position for Laser Printer in South Africa with annual sales in excess of R350 Million. With a broad, expanding product range and a focused market segmentation strategy, A.C.T. provides Samsung with a great opportunity to grow its business range of printers and multifunction printers into the corporate, government and enterprise market.

“We are delighted to welcome A.C.T. on board as our newest Printer Distributor” says Dennis Brett, Samsung IT/OA Division Head. “A.C.T. is a leading national Printer Consumables Distributor with a reputation for sales and service excellence. With the addition of the Samsung printer brand to their portfolio, they can now offer a complete printing product offering.”

A.C.T. officially commenced distributing Samsung Printers from 1 March 2011.