A recently announced partnership will strengthen the real estate industry by giving it ‘one voice’, say representatives from SAPTG and IEASA.

The most comprehensive source of property market data, the South African Property Transfer Guide (SAPTG) and the Institute of Estate Agents of South Africa (IEASA) recently announced their partnership. By bringing together the leading online source of information on the South African property market and the country’s largest association of real estate agents, the alliance stands out as a significant step in the strengthening of the industry.

“This partnership reflects our belief that the South African real estate industry is strengthened by having one voice and coming together in one forum,” comments Dieter Deppisch, SAPTG’s head of Property Data Research & Training. “IEASA has been representing real estate agents for 75 years and we encourage every single estate agent in South Africa to become a member of the institute. All SAPTG subscribers will be incentivised to join IEASA if they have not already done so — the bigger our voice, the better”

The partnership means that the SAPTG is now the Institute’s preferred data supplier and will be important in the promotion of information sharing in the industry. IEASA will also be represented at the accredited training seminars presented by the SAPTG around the country, including the upcoming ‘Easy as Pie: Stats for Success in Real Estate’ seminars.

Ken Ralph, Chairman of the National Board of IEASA, comments: “This partnership is a two-way street and we look forward to the opportunity to hold hands with the SAPTG. We have a membership base of almost 30 per cent of the country’s estate agents and we hope to grow this to 50 per cent — to have a bigger voice and to become the official mouthpiece of the industry.”

For more information on the country’s leading source of property market data, visit the SAPTG website at www.saptg.co.za or contact Knowledge Factory directly on (011) 445-8100.