SMB-focused distribution company Channelware has announced the launch of a turnkey layout, design and short-run print operation at each of its six branches throughout the country.
The new offering is built on the back of HP’s PrintStation solution. Channelware managing director Stephan van Rensburg says the new initiative falls squarely within his company’s mandate to provide its resellers with services that simplify their operations, either through making Channelware more of a one-stop store or adding to resellers’ revenue opportunities.
“The new service allows for any of our registered resellers to avail themselves of a full-time graphic design team at each of our branches for the creation of their materials and have those materials printed on-site within minutes,” he says.
Van Rensburg says the HP PrintStation is capable of handling anything from business cards and brochures to complement slips, custom stationary, saddle-bound publications and virtually any form of full colour print job.
“Apart from this service adding just one more layer of convenience to doing business with Channelware,” he continues, “this service will also be available to our resellers’ as a sell-on facility, which allows them to add ‘short run print-brokerage’ to the list of services they have on offer to their customers.
“If resellers can get their printing requirements catered for at the same time as collecting stock, and boost their revenues by offering this facility to their customers, it’s a double-win,” he says.
“And as this scales, the cost benefits will become even more compelling,” he says.
“Right now however, we believe our resellers will be impressed by the economies of scale we’ve been able to bring to bear on the solution and just how cost effective printing with us in fact is.
“We’re confident our resellers will view this as a worthwhile service and a beneficial addition to the mix of value added services we currently have on offer,” he concludes.
