Tarsus Technologies has announced the arrival of Dell’s world-renowned Alienware range of gaming notebooks in South Africa and that the brand will be officially launched at the rAge gaming expo which will be held at the Coca-Cola Dome between the 1st and 3rd of October.
“The Alienware brand is one of the most anticipated technology arrivals in South Africa, since it’s the only brand of notebook in the world that prides itself on providing mobility to the most hardcore gamers in the market, with no-compromise on performance,” says Brett Bygate, Dell product manager at Tarsus.
“And even though the entire range is something to behold – robed in cutting-edge designs, lighting configurations and the best hardware money can buy, one model in particular, namely the M11x goes even further, dispelling a number of myths around the weight and size of a gaming notebook,” he continues.
With the M11x, Bygate says Alienware has crammed an Intel Core i5/i7 processor, an NVIDIA GeForce GT 335M with 1GB of GDDR3 memory, 4GB of dual-channel DDR3 memory and 500GB of SATA hard disk storage into an 11-inch notebook that comfortably slips into any backpack and doesn’t weigh the earth.
“It’s an absolute marvel,” he enthuses, “and because of its size, competitive price and cutting-edge design, it is something I can see the local reseller channel becoming pretty excited about.”
Bygate acknowledges that the primary route to market for the Alienware brand will be South Africa’s specialist retailers; however, the entire range will also be available to the reseller channel.
“This is great news for local developers and niche-market computer users, since those who haven’t made the switch to a notebook because of the disparity between desktop and notebook performance can now also benefit from mobility while no longer compromising on performance,” he says.
“These machines open a window of opportunity in the market and in my opinion, resellers should be looking for opportunities to convert their more performance-demanding customers to the Alienware brand, since what they will gain in the long run from a productivity perspective is huge,” he says.
“There’s also no need to wait – the entire range of Alienware 11-, 15- and 17-inch notebooks is available and in stock,” he concludes.