After 9 years of distributing printer consumables, A.C.T. has extended its offering, giving customers a complete solution that includes printer hardware, consumables, finance and support. This will position A.C.T. as the only value added printing focused distributor in the Southern African I.T. channel.

“ACT always focused on the printer consumables supply chain but recent economic trends, in both the global and Southern African market, show that a more holistic approach to how people want to buy consumables is needed,” says Pickford.

“This move towards offering customised printing solutions will empower our resellers that specialise in the ‘printer’ space to offer a professional, cost efficient and relevant print solution to the end user customers,” says Gary Pickford, managing director of A.C.T.

A.C.T. has started with a focus on only three printer brands: Samsung, OKI and Canon. “We will also not focus on the entire range for these brands – we have worked closely with the Vendors to look at the most appropriate offering initially and the solutions and bundles will evolve as we see the demand grow. We are also specifically focussing on the business market, targeting the SMB segment in South Africa.

“We have received a positive response to the move as our resellers recognise that by adding printers to the mix we’re giving them the ability to become more involved with their customers’ printing needs as opposed to simply supplying them with consumables in a timeous and cost-effective manner,” Pickford adds.