Content is the future of marketing says Anton Jansen van Rensburg. He looks at the pitfalls and solutions More and more marketers, digital specialists and communicators are realising that content is the key to success. We’ve often heard content is king but with the growth of online campaigns it has become crystal clear that to [...]

http://tinyurl.com/638odmw A gauge of how little customer relationship management (CRM) systems seem to have changed can be seen by visiting http://insight.ly. It’s a Gmail plug-in that manages customer relationships and bears a striking resemblance to early Windows-based contact managers. But the resemblance is superficial. Browser-based access to CRM with back-ends hosted in the cloud is game-changing indeed. According to [...]

By: Gavin Moffat The World Wide Web is vast, made up of billions of pages of information, some of them useful and relevant to your interests and many of them simply not fit for anyone’s consumption. So how do you find your way around the Web and get to the info that you need quickly [...]

by Gavin Moffat Keeping tabs of all your customers and prospects is a tough task – it’s hard enough simply to identity them all and build up an accurate database of their contact details. But talking to customers in a personalised manner using the right communication channels and mechanisms is critical to the success of [...]

Practically everyone in a bricks and mortar business has considered the move to an online shop front. If you haven’t made the move, here are a couple of the items you need to take into consideration? Strategic fit: Look at your business and decide whether the time, effort, focus and expense is justified in the [...]

Marketing is all about finding your customers and reaching them with a message about how your business can address their needs and solve their problems. For your marketing to be effective, you need to be talking to your customers using the right media and channels. Take a step back and look at your business and [...]

I’m fortunate enough to be involved in the industry so many of these are known to me, however when my friend asked what RAM was I had an ‘aha’ moment and thought why not spread the word and share what I know. Below are a few TLA’s (three letter acronyms) explained, we have tired to [...]

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By Gavin Moffat As a small to medium sized business, your technology budget is precious. You can’t afford to squander money on solutions that don’t deliver real business benefit – and in the middle of protracted downturn, you’re probably more careful than ever about how you spend your money. Yet there is a wealth of [...]

Ingrid Lotze speaking to Ashraf Garda on MEDIA @ SAfm on Sunday, 22 November 2009 in response to her opinion piece on “Print media’s decline: what are the consequences for PR? ” Click HERE to listen