By Gavin Moffat
As a small to medium sized business, your technology budget is precious. You can’t afford to squander money on solutions that don’t deliver real business benefit – and in the middle of protracted downturn, you’re probably more careful than ever about how you spend your money.
Yet there is a wealth of solutions that [...]

With the bastion that was printed media struggling to cope with declining advertising spends and the explosion of social media, campaigns that connect companies directly with their customers will distinguish spectacular PR agencies from the average, writes Ingrid Lotze, managing director of puruma business communications.

According to a new survey from Middleberg Communications and the Society for New Communications Research (SNCR), as reported in PRWeek , 70 percent of journalists said they use social networks to assist in reporting…