Have you ever had the feeling that we’re just helping out? Men that is. We’re here to serve a purpose. To assist and make sure that the light bulb gets changed. Or that the dog poo gets cleaned up. Or that the car gets scheduled and taken in for a service? That the sport on [...]

By: Gavin Moffat The World Wide Web is vast, made up of billions of pages of information, some of them useful and relevant to your interests and many of them simply not fit for anyone’s consumption. So how do you find your way around the Web and get to the info that you need quickly [...]

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Click here to view   @ingridlotze in a panel discussion with @art2gee and @MichBranco on Media Matters on SABC 3, Saturday, 4 December 2010

by Gavin Moffat Keeping tabs of all your customers and prospects is a tough task – it’s hard enough simply to identity them all and build up an accurate database of their contact details. But talking to customers in a personalised manner using the right communication channels and mechanisms is critical to the success of [...]

By Gavin Moffat As a small to medium sized business, your technology budget is precious. You can’t afford to squander money on solutions that don’t deliver real business benefit – and in the middle of protracted downturn, you’re probably more careful than ever about how you spend your money. Yet there is a wealth of [...]

With the bastion that was printed media struggling to cope with declining advertising spends and the explosion of social media, campaigns that connect companies directly with their customers will distinguish spectacular PR agencies from the average, writes Ingrid Lotze, managing director of puruma business communications.

According to a new survey from Middleberg Communications and the Society for New Communications Research (SNCR), as reported in PRWeek , 70 percent of journalists said they use social networks to assist in reporting…